LAB / SCENARIOS / CONCEPT LAB

Look at the situation.Discover the possibilities.

Three examples of how an AI character can help, advise and engage. Each starts with a person, not a technology specification.

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CONCEPT EDITION
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Choose a conversation path and see how it can unfold differently. These are interactive concept scenarios, not client deployments or conversations with a working AI. The images were generated with AI, and the responses were written by our editors.

01 / LOBBY / WEBSITE / KIOSK

A question from a guest. A plan for their stay.

A late arrival, a first visit, plenty of questions. Imagine a guide who helps guests find their way around the hotel, from dinner to plans for the next day.

A guest with a suitcase talks to a digital concierge on a screen in a hotel lobby.
Concept visualisation · AI-generated image
INTERACTIVE SCENARIO01 / 03

Choose a moment in the conversation.

Prepared example replies, with no connection to AI, a microphone or a client system.

Conversation variants: Digital concierge
Selected variant: First contact

From question to next step.

  1. Guest

    We arrived late. Where can we eat, and what could we do in the morning?

  2. AI concierge

    I’ll check the hotel restaurant’s current opening hours. Would you prefer to relax at the hotel or explore the area in the morning?

  3. Guest

    Explore, but only after breakfast.

  4. AI concierge

    I can show you breakfast times and a suggested route from the hotel’s approved recommendations. Would you like a short walk or a longer outing?

WHAT THIS SCENE SHOWS

Information about the stay and a suggested next step, all in one conversation.

Needed to make it work: Current services, opening hours, a map and approved recommendations. Bookings require a separate integration.

Compare the other variants
Experience goal
Information about the stay and a suggested next step, all in one conversation.
What needs connecting
Current services, opening hours, a map and approved recommendations. Bookings require a separate integration.
Boundaries
Without a connection to the relevant system, the concierge cannot confirm availability or bookings. It passes unusual requests to the staff.
What we will test in the pilot
Did the guest find an answer? How many questions needed help from reception? Did the recommendation lead to a service?
Your point of view: rate this concept · about 1 min

02 / SHOWROOM / E-COMMERCE / SCREEN

Fewer options. A better choice.

Customers need not know the catalogue or technical terms. They start with what they need, and a digital adviser helps them compare the options.

A customer in an outdoor shop compares footwear with the help of an AI adviser on a screen.
Concept visualisation · AI-generated image
INTERACTIVE SCENARIO01 / 03

Choose a moment in the conversation.

Prepared example replies, with no connection to AI, a microphone or a client system.

Conversation variants: Product adviser
Selected variant: First contact

From question to next step.

  1. Customer

    I’m looking for shoes for weekend hikes. What matters more than the brand?

  2. AI adviser

    Let’s start with the terrain. Do you mostly walk on woodland paths or rocky trails?

  3. Customer

    Mostly in the woods, sometimes after rain.

  4. AI adviser

    Let’s compare the soles, materials and stated water protection. I can compare models in the catalogue; you can check the fit with a salesperson.

WHAT THIS SCENE SHOWS

Selection criteria and a comparison tailored to the customer’s needs instead of another product list.

Needed to make it work: A catalogue, specifications and recommendation rules. Current prices and stock levels require a data source.

Compare the other variants
Experience goal
Selection criteria and a comparison tailored to the customer’s needs instead of another product list.
What needs connecting
A catalogue, specifications and recommendation rules. Current prices and stock levels require a data source.
Boundaries
The adviser does not invent specifications or availability. A purchase or contact handover happens only when the customer decides.
What we will test in the pilot
Did the customer find a suitable option? Did they go on to a product or a salesperson? Where did they still need help?
Your point of view: rate this concept · about 1 min

03 / EVENT / STAGE / INSTALLATION

Don’t just watch. Step into the story.

The character catches the eye, but conversation gives people a reason to stay. A booth host can introduce visitors to the brand and invite them on a short mission.

Trade show attendees talk to a distinctive digital brand ambassador on a large booth screen.
Concept visualisation · AI-generated image
INTERACTIVE SCENARIO01 / 03

Choose a moment in the conversation.

Prepared example replies, with no connection to AI, a microphone or a client system.

Conversation variants: Event character
Selected variant: First contact

From question to next step.

  1. Attendee

    What’s going on here?

  2. AI character

    Choose a mission: discover the product, solve a riddle or meet our team. Which would you like?

  3. Attendee

    I’ve got a minute. Give me a riddle.

  4. AI character

    Let’s start a quick round. Afterwards, you can decide whether you want to hear the product’s story. Ready?

WHAT THIS SCENE SHOWS

The attendee becomes part of the story and chooses whether to engage further with the brand.

Needed to make it work: A script, brand knowledge, a screen and suitable audio conditions. The organiser sets the moderation rules and participation format.

Compare the other variants
Experience goal
The attendee becomes part of the story and chooses whether to engage further with the brand.
What needs connecting
A script, brand knowledge, a screen and suitable audio conditions. The organiser sets the moderation rules and participation format.
Boundaries
The dialogue has defined limits. Noise, connectivity and controls must be checked on site; staff can stop the show.
What we will test in the pilot
Did attendees start and finish the scene? Which paths did they choose? Did they want to continue the conversation?
Your point of view: rate this concept · about 1 min

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